For a yearly SEO projection for the Black Friday sales, the source has provided a calculation of SEO trends in terms best performing Internet domains according to their traffic. This estimation serves the forecast for Black Friday sales in France in 2020. Overall, the big winner would be fnac.com, currently first in the ranking with an estimated traffic share of 8.9 percent as of October 8, ahead of Cdiscount, Rakuten, Amazon and Darty. To get an idea about which products are or will be bought on these platforms, the source has also suggested a ranking of the most performing brands, where Apple was estimated to be the most sought after during the Black Friday sale.
Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020
(in 1000s)
The source adds the following information: "The data:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, Google Search Console.
Research volumes are adjusted for the period between October 8 and December 12, 2020. Then comes the analysis of Google Search Console and Google Trends data which shows that it is during this time period that the vast majority of queries are carried out.
The keyword data is notably based on the analysis of last year (2019), and we must therefore pay attention to the release of new products that are not up until now (as of 05/10/2020) included in the study: for example, it's a safe bet that the Xbox or Playstation 5 will weigh heavily in the balance!
In the ranking of e-merchants, we analyze weekly the top 1,000 keywords, which represents 62 percent of total demand and which gives the main trends by product type.
From this data, we performed a full analysis:
- Of the most employed keywords on Google, in order to understand what the French are looking for, the results were categorized: by brand, by type of product, directly from e-merchants, etc.
- and therefore the SERPs linked to top keywords, in order to give you the best performers in terms of brands, products and e-merchants in the categories considered: High-Tech, Fashion, Video games, etc."
* The source adds: "a weekly update will be provided until December 12, 2020".
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SmartKeyword. (October 5, 2020). Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020 (in 1000s) [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/
SmartKeyword. "Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020 (in 1000s)." Chart. October 5, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/
SmartKeyword. (2020). Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020 (in 1000s). Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/
SmartKeyword. "Ranking of The Most Popular Domains According to Their Traffic Share Forecast for The Black Friday Sales in France in 2020 (in 1000s)." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/
SmartKeyword, Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020 (in 1000s) Statista, https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/ (last visited October 14, 2024)
Ranking of the most popular domains according to their traffic share forecast for the Black Friday sales in France in 2020 (in 1000s) [Graph], SmartKeyword, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/1179396/black-riday-sales-ranking-brands-online-search-volume-france/