Popular home design brands during Black Friday sales in France 2020, by search volume

Published by Statista Research Department, May 4, 2022

For a yearly SEO projection for the Black Friday sales taking place in France in November 2020, the source had provided a calculation of SEO trends in terms of keywords analysis, looking at the best performing home and decoration brands according to their search volume. These numbers and forecasts were based on the recorded search queries from the previous year. Thus, starting October 8, Ikea would be the most sought after brand during the Black Friday sales, with more than one million search queries. But where do people buy these brands they are looking up? In terms of online traffic share forecast, Conforama was at the top.

Ranking of the most popular home and interior brands according to their search volume during the Black Friday sales in France in 2020 (in 1000s)

Characteristic	Search volume in thousands
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Release date

October 2020

More information

Region

France

Survey time period

October 8 to December 12, 2020*

Number of respondents

50,000 respondents

Supplementary notes

The source adds the following information:
"The data:
The analysis is based on a sample of 50,000 keywords collected from different tools: Ranxplorer, Semrush, SmartKeyword, Google Search Console. Research volumes are adjusted for the period between October 8 and December 12, 2020. Then comes the analysis of Google Search Console and Google Trends data which shows that it is during this time period that the vast majority of queries are carried out.
The keyword data is notably based on the analysis of last year (2019), and we must therefore pay attention to the release of new products that are not up until now (as of 05/10/2020) included in the study: by For example, it's a safe bet that the Xbox or Playstation 5 will weigh heavily in the balance!
In the ranking of e-merchants, we analyze weekly the top 1,000 keywords, which represents 62 percent of total demand and which gives the main trends by product type.

From this data, we performed a full analysis:
- Of the most employed keywords on Google, in order to understand what the French are looking for, the results were categorized: by brand, by type of product, directly from e-merchants, etc.
- and therefore the SERPs linked to top keywords, in order to give you the best performers in terms of brands, products and e-merchants in the categories considered: High-Tech, Fashion, Video games, etc."

* The source adds: "a weekly update will be provided until December 12, 2020".

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