Online or in-store shopping at premium fashion retailers UK 2021

A recent survey examining the current shopping behaviour of the British fashion shopper in premium fashion retailers reveals that those in the 25 to 34 age group have the highest rates of purchasing either online or in-store at 26 percent. Of all age groups who have purchased either online or in-store at premium fashion retailers, those in the 65 + age group have the lowest rates of purchasing at 10 percent.

Consumers who have shopped at a premium fashion retailer (either online or in-store) as of January 2021 in the United Kingdom (UK), by age group

Characteristic	Share of respondents
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Release date

February 2021

More information

Region

United Kingdom

Survey time period

December 2020 - early January 2021

Number of respondents

2,000 respondents

Age group

18-64 years

Special properties

shopped for fashion in the previous three months

Supplementary notes

The question in the survey was phrased as follows: "Which of the following premium fashion retailer (either online or in-store) e.g. Jigsaw, John Lewis, Ted Baker, have you shopped for fashion (including accessories and footwear) in the past 3 months??"

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