Brazil: main motives not to purchase a shoe brand 2019
A lack of attraction to the products was the main reason for Brazilians not to buy shoes from a particular brand, according to a survey conducted in 2019. Over half of respondents in the country said they do not buy shoes if they do not feel really drawn by a brand's products. Meanwhile, 46 percent of Brazilians surveyed stated not to purchase footwear from brands whose price-quality relationship was not considered fair. Bad working conditions for employees was also one of the main factors when deciding against a particular shoe brand among Brazilian respondents. In contrast, quality was the most important aspect to consider when shopping for footwear in Brazil that same year.
