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Impact of diverse advertising on purchase decisions in the U.S. 2019

In September 2019 during a study on diversity representation in advertising in the United States, it was found that 23 percent of surveyed participants said that seeing mixed-race couples and families in advertising had a big positive effect on their purchase decisions. At the same time, six percent of respondents said that such representation in advertising would have a negative impact on their buying choices.

Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019

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Sources

Release date

March 2020

Region

United States

Survey time period

September 2019

Number of respondents

1,404 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Inclusion and diversity in advertising in the U.S."

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