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Most popular Instagram stories format 2020, by account size

Between April 2019 to September 2020, brands with over 100 thousand followers on Instagram posted 44.95 percent image stories and 55.05 percent video stories. Brand IG accounts with under 5 thousand followers posted 50.08 percent image stories and 49.92 percent video stories.

Most popular brand Instagram stories format from April 2019 to September 2020, by account size

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Release date

October 2020



Survey time period

April 2019 to September 2020

Special properties

661,565 stories and 64,571 story ads

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Statistics on "Instagram marketing and advertising"

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