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Share of U.S. consumers planning to shop Thanksgiving sales 2020, by region

According to a survey carried out in September 2020 in the United States, respondents from the southeast of the U.S. were the most to be planning to venture to the shops on Black Friday. Almost 20 percent of respondents from this region were planning to shop in-store, whilst respondents from the northeast were most likely to be planning to shop on Cyber Monday.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2020, by region

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In cooperation with
Drive Research
Release date

September 2020


United States

Survey time period

September 12 to 16, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following do you plan to participate in this year? Select all that apply."

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Statistics on "Coronavirus: impact on holiday shopping in the U.S."

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