Share of U.S. consumers planning to shop Thanksgiving sales 2023, by region

Published by
D. Tighe,
Nov 7, 2023
According to a survey carried out in October 2023 in the United States, respondents from the west of the U.S. were the most likely to venture to the shops on Black Friday. Around 36 percent of respondents from this region were planning to shop in-store, whilst respondents from the northeast were most likely to be planning to shop on Cyber Monday.

Consumers who plan to shop on Black Friday and Cyber Monday in the United States as of September 2023, by region

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Release date

October 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000+*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Which of the following days do you plan to shop on this year? Select all that apply." *The geographical distribution of survey respondents was as follows:
Northeast = 456
Midwest = 202
South = 265
West = 121

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U.S. Thanksgiving weekend shoppingU.S. Christmas seasonHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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