Latin America: brand loyalty 2019, by product category
During a 2019 survey, 48 percent of responding Latin American consumers stated they were willing to change brands of chocolates and candy as well as rice, pasta and flour they used. Those categories registered the largest share of consumers willing to change the brand they purchased. The category of alcoholic beverages is the category with the least consumers in the region willing to change their usual brands, with around 40 percent.
