During a 2019 survey, 48 percent of responding Latin American consumers stated they were willing to change brands of chocolates and candy as well as rice, pasta and flour they used. Those categories registered the largest share of consumers willing to change the brand they purchased. The category of alcoholic beverages is the category with the least consumers in the region willing to change their usual brands, with around 40 percent.
Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category
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UniPymes. (September 10, 2019). Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1180162/consumers-share-brand-loyalty-latin-america/
UniPymes. "Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category." Chart. September 10, 2019. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1180162/consumers-share-brand-loyalty-latin-america/
UniPymes. (2019). Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category. Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1180162/consumers-share-brand-loyalty-latin-america/
UniPymes. "Share of Consumers Willing to Change Brands in Latin America in 1st Quarter 2019, by Product Category." Statista, Statista Inc., 10 Sep 2019, https://www.statista.com/statistics/1180162/consumers-share-brand-loyalty-latin-america/
UniPymes, Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category Statista, https://www.statista.com/statistics/1180162/consumers-share-brand-loyalty-latin-america/ (last visited August 12, 2022)
