Latin America: most effective ad markets 2023

In 2023, Brazil was named the most effective advertising market in Latin America, scoring almost 719 points in the presented effectiveness ranking. Colombia and Argentina followed with about 416 and 342 points, respectively. According to another source's projections, Argentina, Uruguay, and Mexico were among Latin America's fastest-growing ad markets in 2024.

Most effective advertising markets in Latin America in 2023 (index score)

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Release date

March 2024

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Region

LAC

Survey time period

2023

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It tracks the results of effectiveness award shows around the world, and acts as a benchmark for excellence in effectiveness, allowing marketers to compare their performance with that of their peers."

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