Most effective advertising markets in Latin America 2021

Published by Statista Research Department, May 6, 2022
In 2021, Colombia was named the most effective advertising market in Latin America, having accrued 491.6 points in the presented creativity ranking. Brazil followed with 359.8 points, while Argentina rounded out the top three with 267.2 points.

Most effective advertising markets in Latin America in 2021 (index score)

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Source

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Release date

March 2022

Region

LAC

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

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