Global reach rate of brand Instagram stories 2018-2019, by account size
In 2019, brands with over 200 thousand followers on Instagram had an Instagram story reach rate of 2.3 percent, down from 4.2 percent in the previous year. Additionally, Instagram accounts with under 10 thousand followers had a reach rate of 8.4 percent in 2019, a decline from 11.3 percent in 2018.