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Channels used for finding nutritional information APAC 2020

In a survey conducted in 2020, 68 percent of respondents stated that they used social media to find out the nutritional information of their food. Whereas 33 percent of respondents gave nutrition companies as the channels they used to find out nutritional information. Although the majority of respondents said they used social media to find out this vital information, it proved to be the least trusted information source.

Diet trends in APAC

As many Asia Pacific consumers have become increasingly health-conscious, many diet trends have begun to emerge throughout the region. The consumption of functional food and beverages has increased across the region as well as the act of replacing traditional ingredients with healthier alternatives. Vegetarianism and veganism have also been on the rise in the Asia Pacific region throughout recent years. Correspondingly, the plant-based beverage market increased significantly from the onset of 2014.

Differences in diet

However, the health-conscious consumer is not necessarily widespread throughout the whole of the region. This is prevalent in the increasing obesity rates across the region. Additionally, some citizens are undernourished throughout the Asia Pacific region. Not only did South Asia have a significant share of undernourished people in 2019, but the region also had the highest prevalence of child stunting among all Asia Pacific regions.

Channels used by respondents to find out nutritional information of food in the Asia Pacific region in 2020

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Release date

May 2020



Survey time period

March 2020

Number of respondents

5,500 respondents

Supplementary notes

Survey was conducted in Australia, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Original survey statement: "Percentage of APAC consumers who use these channels to retrieve nutrition information monthly".

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Statistics on "Diet and nutrition in Asia Pacific"

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