Cosmetic companies' website bounce rate in France 2020

Published by
Dominique Petruzzi,
Sep 15, 2022
While Yves Rocher was the beauty brand with the second highest satisfaction score among French consumers in 2017, in 2020 the brand asserted its relatively loyal customer base who with a bounce rate of 36 percent, compared to other brands such as L'Oréal who scored the highest bounce rate of 61 percent.

Bounce rate on cosmetic companies websites in France in 2020

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Release date

February 2020

Region

France

Survey time period

January 2020

Number of respondents

30 cosmetic brands

Special properties

Brands with a website that can be visited from France, excluding perfume brands

Supplementary notes

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

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