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Reasons why people did not attend past Amazon Prime Days in Italy October 2020

Among the 489 respondents that did not attend Amazon Prime Days in the past, 30 percent of them did so simply because they did not need to buy anything. Furthermore, 27 percent of them did not know the Prime Days dates. Moreover, 18 percent of the respondents did not buy anything since they could not find the products that they needed. Finally, only nine percent of them did not attend Amazon Prime Days because they did not have enough time.

Why did not you attend Amazon Prime Days in the past?

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Source

In cooperation with
YouGov Italy
Release date

October 2020

Region

Italy

Survey time period

October 7, 2020

Number of respondents

489 respondents

Age group

18 years and older

Method of interview

Online panel

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