Live and pre-recorded Facebook video posts 2020 | Statista

Between May 2020 and May 2021, only 18.87 percent of brand's video posts on Facebook were live videos. In comparison, 81.13 percent of brand's video posts were pre-recorded. The majority of brands posting pre-recorded videos was due to the ability edit and have control over what will be seen in the content.

Distribution of live and pre-recorded brand video posts on Facebook worldwide from May 2020 to May 2021

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Release date

July 2022

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Region

Worldwide

Survey time period

May 2020 to May 2021

Special properties

based on the analysis of 3,977,401 Facebook video posts from 503,175 business pages

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