Trust in media content during the COVID-19 outbreak in Sweden 2019-2020

Published by
Julia Stoll,
Oct 27, 2020
Swedes had the highest confidence in content provided by the public broadcaster Sveriges Television (SVT) during the coronavirus (COVID-19) outbreak. This was the result of a survey conducted from April to June 2020. 81 percent of the respondents had high or fairly high trust in SVT, which was growth of seven percent compared to the fourth quarter of 2019. While the confidence in further broadcasters, such as Sveriges Radio and TV4, increased, trust in newspapers declined from 2019 to 2020.

Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020

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Source

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Release date

October 2020

Region

Sweden

Survey time period

September to December 2019; April 14 to June 28, 2020

Number of respondents

2,549 respondents*

Age group

16-85 years

Method of interview

Postal questionnaire

Supplementary notes

* Refers to the survey period in 2020. The number of respondents in 2019 amounted to 10,068.
This question was phrased by the source as follows: "Vilket förtroende har du för innehållet i följande medier och internettjänster?"

This statistic only shows the top two boxes "fairly high trust" and "very high trust".

Apart from postal questionnaire, it was possible to answer the question via online survey.

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