Swedes had the highest confidence in content provided by the public broadcaster Sveriges Television (SVT) during the coronavirus (COVID-19) outbreak. This was the result of a survey conducted from April to June 2020. 81 percent of the respondents had high or fairly high trust in SVT, which was growth of seven percent compared to the fourth quarter of 2019. While the confidence in further broadcasters, such as Sveriges Radio and TV4, increased, trust in newspapers declined from 2019 to 2020.
Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020
September to December 2019; April 14 to June 28, 2020
Number of respondents
2,549 respondents*
Age group
16-85 years
Method of interview
Postal questionnaire
Supplementary notes
* Refers to the survey period in 2020. The number of respondents in 2019 amounted to 10,068.
This question was phrased by the source as follows: "Vilket förtroende har du för innehållet i följande medier och internettjänster?"
This statistic only shows the top two boxes "fairly high trust" and "very high trust".
Apart from postal questionnaire, it was possible to answer the question via online survey.
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SOM-institutet. (October 16, 2020). Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/1180572/trust-in-media-content-during-the-covid-19-outbreak-in-sweden/
SOM-institutet. "Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020." Chart. October 16, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/1180572/trust-in-media-content-during-the-covid-19-outbreak-in-sweden/
SOM-institutet. (2020). Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/1180572/trust-in-media-content-during-the-covid-19-outbreak-in-sweden/
SOM-institutet. "Share of Population Having Trust in Content of Selected Media before and during The Coronavirus Outbreak in Sweden in 2019 and 2020." Statista, Statista Inc., 16 Oct 2020, https://www.statista.com/statistics/1180572/trust-in-media-content-during-the-covid-19-outbreak-in-sweden/
SOM-institutet, Share of population having trust in content of selected media before and during the coronavirus outbreak in Sweden in 2019 and 2020 Statista, https://www.statista.com/statistics/1180572/trust-in-media-content-during-the-covid-19-outbreak-in-sweden/ (last visited June 25, 2022)
