Main channels for buying nutritional supplements in China 2022

Published by
Yihan Ma,
Jul 20, 2022
According to a survey conducted by Rakuten Insight in March 2022, around 53 percent of respondents in mainland China who took dietary supplements said that they often purchased supplements in specialist health food stores. Around 50 percent of respondents bought supplements in pharmacies.

Preferred purchase channels for dietary supplements in China as of March 2022

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Release date

June 2022

Region

China

Survey time period

March 10 to 31, 2022

Number of respondents

2,340 respondents

Age group

16 years and older

Special properties

among respondents who took dietary supplements

Method of interview

Online survey

Supplementary notes

Survey question:
Where do you often purchase dietary supplements/nutraceuticals?

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Overview

5

Trade

4

Functional food and drink segment

4

Vitamins and minerals segment

5

Probiotic supplements segment

6

VMS Companies

8

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