According to a recent survey on consumer behavior and media consumption in Thailand, 75 percent of the greater generation aged 76 years and older read printed newspapers. In comparison, only 16.7 percent of generation Z aged 23 years and younger read such a newspaper in Thailand.
Share of printed newspaper consumers in Thailand in 2019, by generation
According to the source, the generation groups are defined as follow.
Greater Generation refers to the cohort of people aged 76 years and older
Baby Boomer refers to the cohort of people aged between 57 to 75 years.
Generation X refers to the cohort of people aged between 42 to 56 years.
Generation Y refers to the cohort of people aged between 24 to 41 years.
Generation Z refers to the cohort of people aged 23 years and younger.
The study was conducted through quantitative research, field survey, and multi-stage sampling in which probability sampling method was also applied.
The date of survey was not explicitly indicated in the source. The date of survey used here was interpreted from the source context.
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NBTC (Thailand). (November 22, 2019). Share of printed newspaper consumers in Thailand in 2019, by generation [Graph]. In Statista. Retrieved August 16, 2022, from https://www.statista.com/statistics/1181153/thailand-share-of-printed-newspaper-consumers-by-generation/
NBTC (Thailand). "Share of printed newspaper consumers in Thailand in 2019, by generation." Chart. November 22, 2019. Statista. Accessed August 16, 2022. https://www.statista.com/statistics/1181153/thailand-share-of-printed-newspaper-consumers-by-generation/
NBTC (Thailand). (2019). Share of printed newspaper consumers in Thailand in 2019, by generation. Statista. Statista Inc.. Accessed: August 16, 2022. https://www.statista.com/statistics/1181153/thailand-share-of-printed-newspaper-consumers-by-generation/
NBTC (Thailand). "Share of Printed Newspaper Consumers in Thailand in 2019, by Generation." Statista, Statista Inc., 22 Nov 2019, https://www.statista.com/statistics/1181153/thailand-share-of-printed-newspaper-consumers-by-generation/
NBTC (Thailand), Share of printed newspaper consumers in Thailand in 2019, by generation Statista, https://www.statista.com/statistics/1181153/thailand-share-of-printed-newspaper-consumers-by-generation/ (last visited August 16, 2022)
