Reasons consumers would support brands during COVID-19 APAC 2020
In a survey conducted in 2020 in the Asia Pacific region, regarding why consumers would support brands during the coronavirus pandemic, 47 percent of respondents stated that they would support brands who offered contactless delivery or buy online pick-up in store options. Comparatively, 45 percent of respondents stated that they were likely to support brands who donated to charities helping to support those who were affected by COVID-19.
