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Reasons consumers would support brands during COVID-19 APAC 2020

Published by Molly Moore, Oct 28, 2020
In a survey conducted in 2020 in the Asia Pacific region, regarding why consumers would support brands during the coronavirus pandemic, 47 percent of respondents stated that they would support brands who offered contactless delivery or buy online pick-up in store options. Comparatively, 45 percent of respondents stated that they were likely to support brands who donated to charities helping to support those who were affected by COVID-19.

Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020

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Source

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Release date

September 2020

Region

APAC

Survey time period

2020

Number of respondents

approx. 5,000 (see source for information)

Age group

18 years and older

Supplementary notes

Source did not provide information on the exact survey period or type of survey.

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