In a survey conducted in 2020 in the Asia Pacific region, regarding why consumers would support brands during the coronavirus pandemic, 47 percent of respondents stated that they would support brands who offered contactless delivery or buy online pick-up in store options. Comparatively, 45 percent of respondents stated that they were likely to support brands who donated to charities helping to support those who were affected by COVID-19.
Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020
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Rakuten Group. (September 16, 2020). Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020 [Graph]. In Statista. Retrieved January 26, 2021, from https://www.statista.com/statistics/1181328/apac-reasons-consumers-are-likely-to-support-brands-during-covid-19/
Rakuten Group. "Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020." Chart. September 16, 2020. Statista. Accessed January 26, 2021. https://www.statista.com/statistics/1181328/apac-reasons-consumers-are-likely-to-support-brands-during-covid-19/
Rakuten Group. (2020). Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020. Statista. Statista Inc.. Accessed: January 26, 2021. https://www.statista.com/statistics/1181328/apac-reasons-consumers-are-likely-to-support-brands-during-covid-19/
Rakuten Group. "Reasons Consumers Are Likely to Support Brands during The Coronavirus (Covid-19) Pandemic in The Asia Pacific Region in 2020." Statista, Statista Inc., 16 Sep 2020, https://www.statista.com/statistics/1181328/apac-reasons-consumers-are-likely-to-support-brands-during-covid-19/
Rakuten Group, Reasons consumers are likely to support brands during the coronavirus (COVID-19) pandemic in the Asia Pacific region in 2020 Statista, https://www.statista.com/statistics/1181328/apac-reasons-consumers-are-likely-to-support-brands-during-covid-19/ (last visited January 26, 2021)