In a survey conducted in 2020, 91 percent of surveyed consumers in India stated that they followed social media influencers on social networking sites. Contrastingly, for the same survey 39 percent of the surveyed consumers in Japan stated that they followed social media influencers on social networking sites.
Share of consumers who follow social media influencers in Asia Pacific in 2020, by country
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Global overview
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Regional overview
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The Australian market
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Social media in Australia
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- Premium Statistic Number of monthly active users of leading social media platforms in Australia 2022
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- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
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- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
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Statistics
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- Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Percentage of fraud-free influencers on Instagram worldwide 2018-2019, by country
- Global Instagram influencers and follower growth anomalies 2018-2019, by profile size
- Reasons for following influencer account on Instagram Indonesia 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Factors determining influencers' popularity among teenagers in Hungary 2019
- Using a product and service based on internet recommendation in Indonesia 2019
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Rakuten Group. (September 16, 2020). Share of consumers who follow social media influencers in Asia Pacific in 2020, by country [Graph]. In Statista. Retrieved September 29, 2023, from https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/
Rakuten Group. "Share of consumers who follow social media influencers in Asia Pacific in 2020, by country." Chart. September 16, 2020. Statista. Accessed September 29, 2023. https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/
Rakuten Group. (2020). Share of consumers who follow social media influencers in Asia Pacific in 2020, by country. Statista. Statista Inc.. Accessed: September 29, 2023. https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/
Rakuten Group. "Share of Consumers Who Follow Social Media Influencers in Asia Pacific in 2020, by Country." Statista, Statista Inc., 16 Sep 2020, https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/
Rakuten Group, Share of consumers who follow social media influencers in Asia Pacific in 2020, by country Statista, https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/ (last visited September 29, 2023)
Share of consumers who follow social media influencers in Asia Pacific in 2020, by country [Graph], Rakuten Group, September 16, 2020. [Online]. Available: https://www.statista.com/statistics/1181355/apac-share-of-consumers-who-follow-social-media-influencers-by-country-or-region/