Solidarity measures in e-commerce during the COVID-19 crisis in France 2020
The e-commerce business has been on the rise in the past years, due to the gradual digitization of every day activities. Many marketers have forecasted the growth of e-commerce, and with the coronavirus outbreak, issues with proximity shopping have led to a strong acceleration of that said development. The source had asked online retailers as well as pure players in France in March 2020 if they had set up solidarity measures for healthcare personnel, businesses forced to close and/or certain categories of consumers. About 40 percent of the sites have implemented solidarity measures or plan to do so. These measures are mainly aimed at healthcare personnel: donations and fundraising. The majority, however, did not set up such measures.