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Adults reacting positively in response to digital ads in the U.S. 2020

A study from 2020 on the acceptance of advertising among U.S. respondents found that 52 percent of the survey participants had positive reactions to seeing a visual ad for a product they have been shopping for. On the other hand, ten percent said they had positive reactions to pop-up ads taking them away from the site they were on.

Share of adults having positive reactions to digital advertising in the United States as of January 2020

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Source

Release date

January 2020

Region

United States

Survey time period

December 26, 2019 to January 2, 2020

Number of respondents

993 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Digital advertising formats in the U.S."

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