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U.S. political ad spending during election cycles 2014-2020, by medium

A study from 2020 considering the political advertising spending in the United States within an election cycle, has found that in 2018, 2.52 billion U.S. dollars was spent on broadcast advertising, which is estimated to grow further, namely to 3.56 billion dollars in the 2020 election cycle. At the same time, the amount of money spent on digital ads is said to increase from 740 million U.S. dollars in the 2018 cycle to 1.82 billion dollars in 2020.

Political advertising spending during election cycles 2014, 2016, 2018, and 2020 in the United States, by medium

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Release date

May 2020


United States

Survey time period

election cycle 2014, 2016, 2018, and 2020

Supplementary notes

*Data on digital ad spending was only collected after June 2018. Spending levels in a race correlate strongly with the competitiveness of a seat, so 2020 estimates are based on each seat’s previous spending levels and race ratings.

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Statistics on "Political advertising in the U.S."

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