Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

U.S. political ad spending during election cycles 2014-2020, by medium

A study from 2020 considering the political advertising spending in the United States within an election cycle, has found that in 2018, 2.52 billion U.S. dollars was spent on broadcast advertising, which is estimated to grow further, namely to 3.56 billion dollars in the 2020 election cycle. At the same time, the amount of money spent on digital ads is said to increase from 740 million U.S. dollars in the 2018 cycle to 1.82 billion dollars in 2020.

Political advertising spending during election cycles 2014, 2016, 2018, and 2020 in the United States, by medium

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2020

Region

United States

Survey time period

election cycle 2014, 2016, 2018, and 2020

Supplementary notes

*Data on digital ad spending was only collected after June 2018. Spending levels in a race correlate strongly with the competitiveness of a seat, so 2020 estimates are based on each seat’s previous spending levels and race ratings.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Political advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.