U.S. political ad spending during election cycles 2014-2022, by medium
political ad spending in the country.
Broadcast TV has been the largest recipient of political advertising spending in the United States. In the 2024 presidential elections, around 5.1 billion U.S. dollars in ad buys were forecast to be devoted to the medium. On the other hand, digital video spending was forecast to amount to 1.2 billion dollars, down from 1.4 billion in 2022. Connected TV (CTV) was expected to add up to 1.3 billion dollars. The 2024 U.S. presidential election was projected to drive an all-time high in