Broadcast TV has been the largest recipient of political advertising spending in the United States. In the 2022 midterm elections, around 4.5 billion U.S. dollars in ad buys might be devoted to the medium, according to the source's projections. The amount represents a 15 percent decrease compared to the previous election cycle. On the other hand, digital video spending is forecast to reach three billion U.S. dollars, up from 2.6 billion U.S. dollars in 2020. The U.S. presidential election that year drove an all-time high in political ad spending in the country.
Political advertising spending in the United States election cycles from 2014 to 2022, by medium
(in billion U.S. dollars)
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The Hollywood Reporter. (May 25, 2022). Political advertising spending in the United States election cycles from 2014 to 2022, by medium (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 12, 2022, from https://www.statista.com/statistics/1182087/political-advertising-spending-election-cycle-by-medium-united-states/
The Hollywood Reporter. "Political advertising spending in the United States election cycles from 2014 to 2022, by medium (in billion U.S. dollars) ." Chart. May 25, 2022. Statista. Accessed August 12, 2022. https://www.statista.com/statistics/1182087/political-advertising-spending-election-cycle-by-medium-united-states/
The Hollywood Reporter. (2022). Political advertising spending in the United States election cycles from 2014 to 2022, by medium (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: August 12, 2022. https://www.statista.com/statistics/1182087/political-advertising-spending-election-cycle-by-medium-united-states/
The Hollywood Reporter. "Political Advertising Spending in The United States Election Cycles from 2014 to 2022, by Medium (in Billion U.S. Dollars) ." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/1182087/political-advertising-spending-election-cycle-by-medium-united-states/
The Hollywood Reporter, Political advertising spending in the United States election cycles from 2014 to 2022, by medium (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1182087/political-advertising-spending-election-cycle-by-medium-united-states/ (last visited August 12, 2022)
