U.S. political ad spend by medium 2014-2022

Broadcast TV has been the largest recipient of political advertising spending in the United States. In the 2024 presidential elections, around 5.1 billion U.S. dollars in ad buys were forecast to be devoted to the medium. On the other hand, digital video spending was forecast to amount to 1.2 billion dollars, down from 1.4 billion in 2022. Connected TV (CTV) was expected to add up to 1.3 billion dollars. The 2024 U.S. presidential election was projected to drive an all-time high in political ad spending in the country.

Political advertising spending in the United States election cycles from 2014 to 2022, by medium (in billion U.S. dollars)

Characteristic	Broadcast TV	Cable TV	Digital (video only)	Radio	Connected TV (CTV)
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

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Release date

September 2023

More information

Region

United States

Survey time period

2014 to 2023*

Special properties

election cycles

Supplementary notes

* Projection as of September 2023.
Figures prior to 2024 taken from earlier publications.
Data on digital ad spending was only collected after June 2018. Data on CTV was only collected after 2022.
Figures have been rounded.

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