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Cross-channel banking services user share in Russia 2020, by bank

Cross-selling, which is one of the most effective marketing methods, is also actively employed tool in the banking industry. Namely, cross-products are related and complementary products which are offered to the customer in the moment of purchase. As of September 2020, MTS Bank accounted for the largest share of cross-banking service users in Russia. Tinkoff Bank and Otkritie FC Bank followed thereof, with 43 percent users share each, respectively.

Share of cross-channel banking services users in Russia as of September 2020, by bank*

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Release date

September 2020



Survey time period

August 10 to 20, 2020

Number of respondents

5,038 respondents

Special properties

Cross-product users

Method of interview

Online survey

Supplementary notes

* The value was calculated as the number of bank clients who actively used cross-channel services.

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