Cross-selling, which is one of the most effective marketing methods, is also actively employed tool in the banking industry. Namely, cross-products are related and complementary products which are offered to the customer in the moment of purchase. As of September 2020, MTS Bank accounted for the largest share of cross-banking service users in Russia. Tinkoff Bank and Otkritie FC Bank followed thereof, with 43 percent users share each, respectively.
Share of cross-channel banking services users in Russia as of September 2020, by bank*
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Deloitte. (September 1, 2020). Share of cross-channel banking services users in Russia as of September 2020, by bank* [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/
Deloitte. "Share of cross-channel banking services users in Russia as of September 2020, by bank*." Chart. September 1, 2020. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/
Deloitte. (2020). Share of cross-channel banking services users in Russia as of September 2020, by bank*. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/
Deloitte. "Share of Cross-channel Banking Services Users in Russia as of September 2020, by Bank*." Statista, Statista Inc., 1 Sep 2020, https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/
Deloitte, Share of cross-channel banking services users in Russia as of September 2020, by bank* Statista, https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/ (last visited April 19, 2024)
Share of cross-channel banking services users in Russia as of September 2020, by bank* [Graph], Deloitte, September 1, 2020. [Online]. Available: https://www.statista.com/statistics/1182099/russia-cross-channel-banking-services/