Leading topics in Biden's TV ads during presidential campaign in the U.S. 2020

Published by
Marie Charlotte Götting,
Oct 28, 2020
A study on the 2020 presidential election in the United States and the advertising used by the two camps found that the TV advertising aired by the Democrat candidate Joe Biden focused on the coronavirus pandemic as well as health care. Namely 50.1 percent of TV ads airings were addressing the COVID-19 crisis, while in another 41.3 percent of ads the general topic of health care appeared.

Leading issue focus of Biden TV advertising during presidential campaign in the United States as of September 2020

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Sources

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Release date

October 2020

Region

United States

Survey time period

September 5 and 27, 2020

Special properties

totals refer only to candidate-sponsored ads

Supplementary notes

Percentages represent the share of ads in which the issue appeared; multiple issues could have been part of one advertising spot.

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election2020 Presidential Election and the Media
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