Latin America: product categories purchased with the help of WhatsApp 2020

Published by
Tiago Bianchi,
May 12, 2022
According to a 2020 survey, 51 percent of respondents in Argentina said that WhatsApp had been part of their clothing purchase process, while 42 percent said they had purchased personal hygiene products with the help of this instant messaging service.

Types of products and/or services Whatsapp helped to purchase in Argentina as of June 2020

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Release date

September 2020

Region

Argentina

Survey time period

June 11 to 16, 2020

Number of respondents

366 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

To the question: "What type of products or services did it help you to purchase?" ("¿Qué tipo de productos o servicio le ayudó a comprar?")

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E-commerce adoption

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8

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Emerging trends

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