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Average spending on cosmetics in Russia in 2020, by gender and store type

In 2020, Russian men spent on average more on cosmetics both in online and offline stores than their female counterparts. An average receipt for men on cosmetics while shopping online amounted to over 1.7 thousand Russian rubles, being 200 Russian rubles greater relative to the average spent by women on cosmetics online in that year.

Average receipt in online and offline cosmetics stores in Russia in 2020, by gender

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Source

Release date

2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics industry in Russia"

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