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Revised political ad spend due to COVID-19 in the U.S. 2020

The impact of the coronavirus pandemic is also reflected in the findings of a study from 2020 on the political advertising spending in the United States. While the study estimated six billion U.S. dollars in spending on political advertising for 2020 back in March, it was later revised to a projected spend of 6.7 billion U.S. dollars due to the higher primary investments caused by lack of live event campaigning during the pandemic.

Revised political advertising spending due to coronavirus in the United States as of May 2020

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Sources

Release date

May 2020

Region

United States

Survey time period

March 2020 and May 2020

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Statistics on "Political advertising in the U.S."

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