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Demand of diversity in debut streaming services TV shows 2017-2019

Diverse debut TV shows on streaming services in the United States were 37 times more in demand than the annual average in 2019, up from 20 times more in 2017. Looking at the top 25 in-demand streamed debuts, it was found that the demand for diverse television series rocketed in 2019, outstripping demand for non-diverse debuts. The average demand is shown as an index to the annual average; this means in 2017 diverse shows were 20 times more in-demand than the average.

Average demand of television debut series on streaming services with diverse casts in the United States from 2017 to 2019

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Source

In cooperation with
Parrot Analytics
Release date

October 2020

Region

United States

Survey time period

2017 to 2019

Special properties

data from the 25 most in demand debuts annually

Supplementary notes

Diverse debut: U.S. first-run television scripted series premiere in which at least 40% of the series regular cast is nonwhite.
Non-diverse debut: U.S. first-run television scripted series premiere in which less than 40% of the series regular cast is nonwhite.

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