People's willingness to invest in sustainable firms in Italy 2019
According to a survey conducted in Italy at the end of 2019, 35 percent of respondents said they would invest approximately one quarter of their savings in companies that are very responsible when it comes to sustainability. 24 percent of the respondents would invest around 50 percent of their savings. The share of respondents that would invest more than 50 percent of their savings was only 12 percent.
