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COVID-19 impact on holiday shopping methods UK 2020

The COVID-19 pandemic has drastically changed the way many United Kingdom (UK) consumers do their shopping. E-Commerce in particular has been a popular avenue for shoppers. This trend seems to continue to be popular among UK consumers this upcoming holiday season, as 47 percent are more interested in shopping online for the holidays compared to last year. Although, almost half of those surveyed also stated they are no more or less interested in shopping online this holiday season compared to last year. Almost one third of survey respondents also stated they are more interested in shopping in-app this holiday season compared to last year.

Compared to last year, how interested are you in shopping for the holidays in the following ways?

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Release date

August 2020


United Kingdom

Survey time period

May 14 to 15, 2020

Number of respondents

504 respondents

Age group

18 years and older

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on "Christmas shopping in the United Kingdom (UK)"

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