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Brazil: growth rates of online fashion orders amid COVID-19 2020

Between March 29 and April 8 of 2020, the number of e-commerce fashion orders in Brazil increased by over 62.7 percent, when compared to the amount registered two weeks before. This was the highest biweekly increase in the number of online fashion shopping orders in the Latin American country during the depicted period in the graph. In the following weeks, the number of online orders fluctuated, reaching -6.79 in the last week analyzed. In addition, the number of e-commerce footwear orders in Brazil also decreased during the first weeks of June.

Change in online fashion orders during the coronavirus (COVID-19) outbreak in Brazil from March 15 to June 20, 2020

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Release date

June 2020



Survey time period

March 1 to June 20, 2020

Number of respondents

>50 million orders*

Special properties

Change in orders per day / Growth rate in relation to the previous two weeks

Supplementary notes

* Total number of online orders classified in 16 product categories. The source does not provide the exact number of fashion orders.
The study was based on data from 4,000 online shops in Brazil.

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Statistics on "Coronavirus (COVID-19) in Brazil"

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