With a growing digitization, French consumers were more inclined to look for information online in 2019. However for some products such as prêt-à-porter fashion elements, 38 percent of consumers preferred to look for information in-store. For cosmetics, the offline path was preferred as well.
Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019
Characteristic
Prêt-à-porter (ready-to-wear)
Cosmetics
Groceries, hygiene and maintenance
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Harris Interactive. (June 5, 2019). Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019 [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/
Harris Interactive. "Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019." Chart. June 5, 2019. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/
Harris Interactive. (2019). Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/
Harris Interactive. "Online or In-store Information Search Preferences for Fashion, Cosmetics, Groceries, Hygiene and Maintenance Products in France in 2019." Statista, Statista Inc., 5 Jun 2019, https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/
Harris Interactive, Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019 Statista, https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/ (last visited September 18, 2024)
Online or in-store information search preferences for fashion, cosmetics, groceries, hygiene and maintenance products in France in 2019 [Graph], Harris Interactive, June 5, 2019. [Online]. Available: https://www.statista.com/statistics/1183108/online-offline-information-search-preference-fashion-cosmetics-groceries-france/
