Latin America: shopping app user retention rate 2020

Published by
Tiago Bianchi,
Jul 4, 2023
As of April 2020, mobile users in Latin America showed a retention rate of 29 percent on the first day after they installed a shopping app. After 30 days of installing it, the retention rate had dropped down to five percent.

Shopping app user retention rate in Latin America as of April 2020

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Source

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Release date

June 2020

Region

LAC

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

The study analyzed a total of 129 apps worldwide and took into account approximately 10 million installations.
Retention rate refers to the percentage of users that return to the shopping app.

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