As of September 2020, Amazon accounted for 37.9 percent of online retail sales in North America. The online retail platform's market share in Europe amounted to 9.8 percent. Figures include own sales and third-party marketplace seller sales.
Amazon's share of online retail sales in selected regions as of September 2020
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Digital Commerce 360. (September 2, 2020). Amazon's share of online retail sales in selected regions as of September 2020 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed
Digital Commerce 360. "Amazon's share of online retail sales in selected regions as of September 2020." Chart. September 2, 2020. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed
Digital Commerce 360. (2020). Amazon's share of online retail sales in selected regions as of September 2020. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed
Digital Commerce 360. "Amazon's Share of Online Retail Sales in Selected Regions as of September 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed
Digital Commerce 360, Amazon's share of online retail sales in selected regions as of September 2020 Statista, https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed (last visited February 10, 2025)
Amazon's share of online retail sales in selected regions as of September 2020 [Graph], Digital Commerce 360, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1183515/amazon-market-share-region-worldwide/?__sso_cookie_checker=failed