Netherlands: overall demand index in supermarkets 2020

For the 42nd week ending on October 18, 2020, total demand for edible goods (excluding fresh goods) in supermarkets in the Netherlands was approximately ten percent higher, when compared to the same period one year ago. The total edible goods department includes various categories, including general food, frozen, and beverages.

Weekly change in the demand index of total edible goods (excluding fresh) in supermarkets in the Netherlands from July to October 2020*

Weekly change	IRI CPG demand index score™**
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Release date

November 2020

More information

Region

Netherlands

Survey time period

July 5 to October 18, 2020

Supplementary notes

*Edible goods include any and all products that can be eaten or drunk.

**The source adds the following information: "the IRI CPG Demand Index™ provides a standard metric for tracking changes in spending on consumer packaged goods. It measures weekly changes in consumer purchases, by value sales, against the year-ago period. The IRI CPG Demand Index™ is calculated from point of sales data of measured retail channels which include supermarkets inclusive of online sales."

The source also specifies that an index level lower than 100 indicates a decline in demand, while a level higher than 100 indicates growth.

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