Character business market size in Japan FY 2011-2020

The character business market in Japan was valued at more than 2.53 trillion Japanese yen in fiscal year 2019. It was expected to decrease to around 2.41 billion yen by 2020 due to the effect of the coronavirus disease (COVID-19) pandemic. The market was constituted by the merchandising and the licensing business.

Character business market size in Japan from fiscal year 2011 to 2019 with a forecast until 2020

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Source

In cooperation with
Yano Research
Release date

July 2020

Region

Japan

Survey time period

fiscal years 2011 to 2019; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

combined value of merchandising and licensing business**

Supplementary notes

*Forecast.

**Merchandising refers to the use of a licensor's characters for making character goods at licensees. Based on retail sales.
Licensing refers to the use of a licensor's characters in publishing, advertisement, and image characters. Based on contract value.

1 Japanese yen equals 0.0096 U.S. dollars or 0.0082 euros as of November 2020.
Values have been rounded.

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Statistics on "Advertising in Japan"

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