Share of the character merchandising market in Japan in fiscal year 2022, by segment

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Release date

August 2023

Region

Japan

Survey time period

fiscal year 2022; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Special properties

merchandising refers to the rights to use a character attached to a product; the market size is calculated based on retail sales

Supplementary notes

*'Homeware' includes bed linen, towel products, nightwear, loungewear, household furniture, and kitchenware/tableware, etc.

“Characters” in this research refers to characters in anime titles, manga, games and illustrations. Celebrities and entertainers are not included.

100 Japanese yen equal 0.69 U.S. dollars or 0.63 euros as of September 2023.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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