The character merchandising market in Japan was valued at 1.27 trillion Japanese yen in fiscal year 2022. A breakdown by segment shows that toys clearly dominated the market. The character merchandising market is part of the larger character business market, which also encompasses the character licensing business.
Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023
(in trillion Japanese yen)
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Yano Research. (August 2, 2023). Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed
Yano Research. "Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen)." Chart. August 2, 2023. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed
Yano Research. (2023). Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed
Yano Research. "Value of The Character Merchandising Market in Japan from Fiscal Year 2014 to 2022 with a Forecast until 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed
Yano Research, Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed (last visited February 06, 2025)
Value of the character merchandising market in Japan from fiscal year 2014 to 2022 with a forecast until 2023 (in trillion Japanese yen) [Graph], Yano Research, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1184076/japan-character-merchandising-market-size/?__sso_cookie_checker=failed