Children toys: main criteria according to French parents 2019

In 2019, French parents favored the purchase of educational and early learning toys for their children at 69.81 percent and the strength of the toys at 69.99 percent. The choice of the child in the purchase decision also played an important role with 38.11 percent. Even if they were not the criteria emphasized by the ranking, the fact that the toys were made in France and the design were still important to the parents. Today, brand and image seem to be the least important criteria for buying toys.

What do you think are the most important criteria for the toys you offer your child?

Characteristic	Share of respondents
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Release date

November 2019

More information

Region

France

Survey time period

2019

Number of respondents

2,300 respondents

Special properties

Parents of young children*

Method of interview

Panel survey

Supplementary notes

The question was phrased by the source as follows: "Quels critères vous semblent les plus importants pour les jouets que vous offrez à votre enfant ?"

Several answers were possible.

* The source adds the following informations: "For this study, Tiniloo collected responses from parents (98% female and 2% male), the majority of whom were girls (37.88%), boys (36.91%) and both (25.21%)."
"Wishing to reach mainly mothers and fathers of young children, Tiniloo naturally surveyed its base of 100,000 customers. There were 2,300 respondents, 98% women and 2% men, 75% of the respondents were between 24 and 40 years old."

The exact date of the survey was not specified.

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