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Willingness to use insurance technologies for improved service in the U.S. 2019

Consumers in the United States indicated in 2019 they were willing to try out certain Insurtech implementations if it led to improved services. According to survey results, 55 percent of U.S. consumers are comfortable with downloading and using an app from insurance providers. This number dropped to only 43 percent of respondents, however, when the question was whether they were comfortable with insurance companies using artificial intelligence (AI) to provide a more tailored policy.

Share of consumers comfortable to use certain insurance technologies for better service in the United States in 2019

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Release date

June 2020


United States

Survey time period

October 2019

Number of respondents

2,011 respondents

Age group

18 years and older

Special properties

U.S. consumers; Respondents who answered 6 (somewhat agree) to 10 (totally agree) on a 11 points scale.

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following statements regarding technology use in insurance do you agree with?"

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Statistics on "Insurtech"

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