By the end of 2023, the value of e-commerce services purchases might reach 19.2 billion euros in Italy. This is a significant increase compared to just 9.3 billion euros registered in 2021. However it pales in comparison with product purchases. Their value is forecast to reach 35 billion euros in 2023.
Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you E-commerce in Italy
Market overview
5
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Y-o-y e-commerce revenue growth in Italy 2009-2022
- Premium Statistic Annual growth in e-commerce revenue in Italy 2022-2023
- Premium Statistic Value of e-commerce purchases of Italian consumers 2018-2023
- Premium Statistic Monthly online retail sales index in Italy 2021-2023
Cross-border e-commerce
4
- Premium Statistic Cross-border B2C e-commerce revenue in Italy 2019-2022
- Premium Statistic Cross-border e-commerce share in Italy 2019-2022
- Premium Statistic Main cross-border online shopping origin markets in Italy 2022, by market share
- Premium Statistic Italian e-commerce firms presence in foreign markets 2023, by country
E-commerce adoption
6
- Premium Statistic Share of Italian enterprises selling online 2017-2022
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
- Premium Statistic B2C organizations' revenue share from digital channels in Italy 2020-2024
- Premium Statistic Main digital commerce channels B2C companies invested in in Italy 2022
- Premium Statistic Online revenue channel share of e-commerce companies in Italy 2023
- Premium Statistic Leading e-commerce software in Italy 2023
Segments
4
Leading platforms
6
- Basic Statistic Italy: Top 10 online stores
- Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
- Premium Statistic Leading groceries websites in Italy 2023, based on visit share
- Basic Statistic Leading games websites in Italy 2023, based on visit share
- Premium Statistic Leading fashion and apparel websites in Italy 2023, based on visit share
- Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
Shopping & Payment
6
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce online unique users in Italy 2019-2023
- Premium Statistic Online retail website visits and orders in Italy 2023, by device
- Premium Statistic Most common online purchases by device in Italy 2022
- Premium Statistic Most common online payments by type in Italy 2023
- Premium Statistic Most used online payments by brand in Italy 2023
Spotlight inflation
4
- Basic Statistic Increase of off- and online price index in Italy 2023
- Premium Statistic E-commerce impact on average inflation rate in Italy 2017-2022
- Premium Statistic E-commerce companies' measures to reduce inflation's impact in Italy 2023
- Premium Statistic Impact of inflation on preferred e-commerce payment method in Italy 2022
Further related statistics
15
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Brazil: online purchasing via PC share 2013-2018
- Incidence of friends' suggestion on online purchase in Italy Q1 2018, by product
- Monthly number of online purchases in Denmark 2019-2020
- B2C e-commerce volume in the United States 2006-2016
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Number of monthly web visits on Shopee SEA 2020, by country
- Leading international e-commerce sites Singapore Q1 2022, by monthly visits
- Share of consumers willing to pay a fee for faster delivery of online orders UK 2017
- Event tickets: Online purchasing in Great Britain 2019, by demographic
- Apple, Inc.: Share of e-commerce revenues in total revenues 2020
- Drivers of online purchases in Brazil 2022
- Mexico: online platforms to do Christmas shopping 2020
- Product categories most shopped online in foreign stores in Estonia 2022
Further Content: You might find this interesting as well
Statistics
- Share of cross-border e-commerce purchases New Zealand 2016 by category
- Argentina: m-commerce retail sales 2017-2022
- Brazil: online purchasing via PC share 2013-2018
- Incidence of friends' suggestion on online purchase in Italy Q1 2018, by product
- Monthly number of online purchases in Denmark 2019-2020
- B2C e-commerce volume in the United States 2006-2016
- Number of monthly web visits on Lazada SEA H1 2020, by country
- Number of monthly web visits on Shopee SEA 2020, by country
- Leading international e-commerce sites Singapore Q1 2022, by monthly visits
- Share of consumers willing to pay a fee for faster delivery of online orders UK 2017
- Event tickets: Online purchasing in Great Britain 2019, by demographic
- Apple, Inc.: Share of e-commerce revenues in total revenues 2020
- Drivers of online purchases in Brazil 2022
- Mexico: online platforms to do Christmas shopping 2020
- Product categories most shopped online in foreign stores in Estonia 2022
Osservatori Digital Innovation. (October 27, 2023). Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros) [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. "Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros)." Chart. October 27, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. (2023). Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros). Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation. "Value of E-commerce Purchases in Italy from 2018 to 2023, by Type (in Billion Euros)." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/
Osservatori Digital Innovation, Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros) Statista, https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/ (last visited March 28, 2024)
Value of e-commerce purchases in Italy from 2018 to 2023, by type (in billion euros) [Graph], Osservatori Digital Innovation, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/574157/e-commerce-industry-distribution-by-activity-in-italy/