Market share of leading mobile device vendors in Denmark 2010-2023

Apple topped the ranking of mobile device vendors in Denmark in 2023. Nevertheless, it can be seen that Apple’s share of the market decreased significantly over the investigated period, from over 80 percent in 2010 to roughly 65 percent as of 2023. Samsung came in second, with almost 17 percent of the market. In Norway, Apple saw a rise in 2021. And in Sweden, Apple has seen an increase, with Apple still dominating the market, but with a decreasing in market share over the years.

Mobile device ownership

With their efficiency and ease of use, mobile devices have grown popular in recent years. Smartphones were the most-commonly owned electronic devices in Denmark in 2022. 90 percent of respondents reported owning a smartphone, with 88 percent owning a laptop or a portable computer. Other popular electronic devices in the country included smart TVs, tablets, mini-computers, and game consoles.

Smartphones

Smartphones were originally marketed primarily towards enterprise work. There would be an estimated 5.4 million smartphone users on the Danish market by 2025. This would result in an increase of nearly four million users since 2010. Users are internet users of any age using a smartphone. On a global level, Samsung, Huawei, and Xiaomi have been Apple’s closest rivals in recent years, and have already overtaken the company in regards to global market distribution.