Poland: brand ranking by brand strength 2023 | Statista

In Poland's "Top Brand" ranking, the leader position was taken by the news portal Onet, followed by PKO Bank Polski in 2023.

Leading brands in Poland between 2022 and 2023, by brand strength

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Release date

October 2023

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Region

Poland

Survey time period

2022 to 2023

Number of respondents

500 respondents

Special properties

Brands in 50 Polish industries

Supplementary notes

* The methodology adopted in the study is based on the use of comparable indicators for all types of mentions, taking into account the specificity of the press, Internet portals, and social media. The value determining the brand's position in the ranking is invariably the strength of the brand - a result of several variables (impact, overtones index, and the number of publications) which prove both the number of recipients' contacts with the brand and the qualitative assessment of the message about it.

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