Type of online presence of French artisanal companies

In France in 2018, the online presence of artisanal companies has increased. When these 309 companies were asked if being present on the Internet was important to them, most of the responding businesses mentioned the possibility to increase the sales of their services or products. Thus, as much as 53 percent of artisans had a website, as reported by the source. Among them, 60 percent sold through this web space. More than 20 percent used specialized platforms and 18 percent referred to web directories and / or platforms. As little as one percent of craft businesses used online ad services.

Artisanal businesses and their type of online presence and communication channels in France in 2018

Characteristic	Share of companies' responses
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Release date

June 2020

More information

Region

France

Survey time period

September 2017 to August 2018

Number of respondents

309*

Special properties

95 percent of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and one percent of SMEs with more than 50 employees

Supplementary notes

* The source specifies that from the report published by AFNIC, Le Monde des Artisans wanted to focus on the digital uses of eight branches of trades linked to crafts (the global AFNIC study covering a much larger panel):
Fashion - Clothing (41 percent of the panel)
Agrifood - Food (18 percent)
Care - Aesthetics - Hairdressing (17 percent)
Building - Public works (7 percent)
Catering (6 percent)
Publishing - Printing - Books (4 percent)
Transport - Logistics (4 percent)
Mechanical - Maintenance (3 percent)

The majority of companies are young: 50 percent indicated that they had been in existence for less than 1 year, 23 percent for 1 to 3 years and only 27 percent for more than 3 years.

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