Preferred social media platforms in France 2018, according to French artisans
When 309 French artisanal companies were asked which social media platform they were the most present on in 2018, most of the artisans (94 percent) responded with Facebook being their preferred platform for promotional activities. This was followed by Instagram, obtaining more than 60 percent of the respondents' votes, while Twitter and LinkedIn ranked equally with each 30 percent. YouTube was not far behind with 27 percent.