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Preferred social media platforms in France 2018, according to French artisans

Artisanal businesses and their preferred social media platforms in France in 2018

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Release date

June 2020



Survey time period

September 2017 to August 2018

Number of respondents


Special properties

95 percent of VSEs and micro-enterprises (less than 10 employees), 4 percent of VSEs with 11 to 50 employees and one percent of SMEs with more than 50 employees

Supplementary notes

* The source specifies that from the report published by AFNIC, Le Monde des Artisans wanted to focus on the digital uses of eight branches of trades linked to crafts (the global AFNIC study covering a much larger panel):
Fashion - Clothing (41 percent of the panel)
Agrifood - Food (18 percent)
Care - Aesthetics - Hairdressing (17 percent)
Building - Public works (7 percent)
Catering (6 percent)
Publishing - Printing - Books (4 percent)
Transport - Logistics (4 percent)
Mechanical - Maintenance (3 percent)

The majority of companies are young: 50 percent indicated that they had been in existence for less than 1 year, 23 percent for 1 to 3 years and only 27 percent for more than 3 years.

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