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Beer market share in Tanzania 2020, by brewery

Tanzania Breweries Limited (TBL) dominates the beer industry in Tanzania, with a market share of around 70 percent. A subsidiary of AB InBev, TBL is the largest and oldest brewing company in the country. On the other hand, the Kenyan based East African Breweries Limited (EABL) retains 28 percent of the beer market share in Tanzania. EABL owns more than 70 percent stake in Serengeti Breweries Limited, the second-largest beer producer in the country.

Distribution of beer market in Tanzania as of 2020, by brewery

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Release date

November 2020



Survey time period


Supplementary notes

*Data from 2016, published in 2018.
Data has been compiled by Statista using the following sources:
Data on market share of Tanzania Breweries Limited from Oxford Business Group.
Data on market share of East African Breweries Limited, from Serengeti Breweries Limited, East African Breweries Limited.

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