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Change in retail holiday season sales in the United States 2013-2020

As a result of 2020's ongoing pandemic, retail e-commerce holiday season sales in the United States are expected to grow by approximately 36 percent, compared to the previous year. While e-commerce sales will be significantly higher and more vital to retailers than ever before, 2020's non-e-commerce holiday sales will suffer from a downturn of roughly five percent.

Percentage change in retail and e-commerce holiday season sales in the United States from 2013 to 2020*

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Source

Release date

November 2020

Region

United States

Survey time period

November to December, 2013 to 2020

Supplementary notes

*Forecast

The source adds the following information regarding the methodology: "Estimates are based on the analysis of data from benchmark source US Department of Commerce, estimates from other research firms, historical trends, consumer buying trends, and macro-level economic conditions."

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Statistics on "Coronavirus: impact on holiday shopping in the U.S."

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