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Luxury product penetration in China 2021, by product type

Published by
Yihan Ma,
Nov 16, 2021
According to the results of a survey about luxury consumption in China in 2021, around 69 percent of surveyed luxury consumers who shopped between June 2020 and June 2021 purchased luxury clothing. Meanwhile, 49 percent of all respondents said they bought luxury bags and jewelry or watches.

Penetration of luxury goods in China as of June 2021, by product category

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Sources

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Release date

October 2021

Region

China

Survey time period

June 2020 to June 2021

Number of respondents

approx. 4,700 luxury consumers

Age group

18-55 years

Special properties

among mainland China consumers

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

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Statistics on " Luxury goods market in China "

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Statistics on Luxury goods market in China

Overview

4

Retail market

7

Brands

6

Consumption and consumer perspective

7

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Topics

Luxury goods market in ChinaGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropePrestige/Luxury Cosmetics
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