Luxury product penetration in China 2022, by product type

Published by
Xin Ou,
Mar 1, 2024
According to the results of a survey about luxury consumption in China in 2022, around 64 percent of surveyed luxury consumers who shopped between September 2021 and September 2022 purchased luxury clothing. Meanwhile, 48 percent of all respondents said they bought luxury bags and jewelry or watches.

Penetration of luxury goods in China as of September 2022, by product category

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Release date

March 2023

Region

China

Survey time period

September 2021 to September 2022

Number of respondents

approx. 2，600 luxury consumers

Age group

18-55 years

Special properties

among mainland China consumers

Supplementary notes

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

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