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Main reasons to buy online in Italy October 2020

In October 2020, among the Italian respondents that said they preferred to buy their products online, the possibility of finding lower prices was the main reason why they preferred online shopping over in-store. The availability of a wider choice of products followed with 47 percent of the respondents. One in four consumers preferred to shop online to avoid contact with other individuals, due to the coronavirus pandemic.

Which are the main reasons why you prefer to buy online?

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Release date

November 2020



Survey time period

October 23 to 25, 2020

Number of respondents

516 respondents

Age group

18 years and older

Special properties

online shoppers

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Quali sono i motivi principali per cui preferisci acquistare online?"

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Statistics on "Coronavirus: economic impact in Italy"

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