Online retailers share in Russia 2020, by sales channel
In 2020, 95 percent of the respondents in Russia indicated their own online shop served as their main sales channel. In addition, nearly 35 percent of the surveyed audience chose marketplaces, such as Wildberries or Ozon, which specialized in e-commerce to promote their goods. A slightly lower share, 29 percent of online business owners sold their products via social networks, such as Instagram or VK.
